Sandwiches are toast: why we swapped sliced bread for wraps and salads

Sales of packaged loaves are down as consumers turn to alternative breads – or avoid baked goods altogether. Is this the end of the packed lunch?

Next time someone tells you something is the best thing since sliced bread, you might want to take it with a generous pinch of salt. According to data from market analysts Kantar Worldpanel, nearly 80 years after it first hit the shelves in this country, we’re falling out of love with the ready-wrapped loaf – sales are down by 50m units over the last 12 months, despite the fact that it has never been cheaper.

Read Article by Felicity Cloake (The Guardian)